Discovery Seeks Sports Rights With Control of Eurosport
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Discovery Communications Inc. said it will raise its stake in Eurosport, making it more competitive against British Sky Broadcasting Group Plc and BT Group Plc in bidding for TV sports rights.
“This control gives us a leg up on everyone for the platform we can provide, and now we’re competitively in the race country-by-county to look at every sports right,” Discovery Chief Executive Officer David Zaslav said in an interview yesterday. “We’re not ruling anything out.”