Even Star Johansson Can’t Help SodaStream as Stock Sinks 26%
This article is for subscribers only.
A year ago, SodaStream International Ltd. climbed to a six-month high in New York after unveiling plans for its debut Super Bowl commercial.
No such luck this year. The home-soda machine maker plunged 26 percent in its first day of trading after saying it tapped Hollywood actress Scarlett Johansson for a spot during the football game as investors focused on the company’s worse-than-forecast earnings.