Marchionne Says Jeep to Reach 1 Million Global Sales This Year
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Sergio Marchionne, chief executive officer of Chrysler Group LLC, increased the pressure today on the automaker’s surging Jeep brand by predicting it will top 1 million sales worldwide this year.
That’s a faster growth rate than Mike Manley, Jeep’s president, forecast in an interview yesterday. He said reaching the 1 million milestone in 2014 would be a “stretch” and was more achievable in 2015, due in part to the fast start of the new Cherokee.