Gambling Sponsorship for 76ers, Devils Is First by U.S. Teams
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The Josh Harris-controlled Philadelphia 76ers and New Jersey Devils signed a multiyear marketing agreement with partypoker, becoming the first major U.S.-based professional sports teams to align themselves with online gambling.
The agreement with the unit of Gibraltar-based Bwin.Party Digital Entertainment Plc, the teams and Prudential Center, home to the Devils, comes about a year after New Jersey legalized online gambling, which is expected to be a $7.4 billion business in the U.S. by 2017, according to the research firm H2 Gambling Capital. Nevada and Delaware are the only other states to allow online gambling.