LG Announces First TV With Flexible Screen Using OLED Technology

LG Electronics Inc. (066570) announced the first television with a flexible screen using organic light emitting diode technology, joining Samsung Electronics Co. (005930) in displaying sets that adjust viewing angles.

The remote control can adjust how much the 77-inch screen curves for viewers, the world’s second-largest television maker said at the International Consumer Electronics Show in Las Vegas, where it’s displaying the set. Larger rival Samsung announced a bendable screen earlier today.

The world’s biggest producers are focusing on a ultra high definition TVs with new designs as they seek to revive shrinking global demand and stagnating prices. Both producers have struggled to make sets profitably using OLED, which is slimmer and brighter than earlier technologies.

LG has subjected its flexible screen to “tens of thousands of hours” of testing for reliability and durability, the company said in an e-mailed statement.

Six of Samsung’s 10 new TVs this year will feature a curved design, with sizes ranging from 55 inches to 110 inches.

Curved screens are designed to immerse viewers more in the programs they watch.

To contact the reporter on this story: Jungah Lee in Seoul at jlee1361@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.