Berkshire Stakes Name on Realty Business Buffett Barely Noticed
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Berkshire Hathaway Inc.’s foray into the home-brokerage arena 14 years ago was almost an afterthought. Today, Warren Buffett’s company is staking its name on the business.
Signs are cropping up on front lawns from California to New Jersey bearing a new real estate franchise brand: Berkshire Hathaway HomeServices. The rollout is part of a strategy by the Omaha, Nebraska-based company to extend its reach as the U.S. housing market rebounds.