Pursuits
Playmates Beats Mattel on Ninja Turtles Return: Chart of the Day
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The television revival of “Teenage Mutant Ninja Turtles” by Viacom Inc. has catapulted Hong Kong-based Playmates Toys Ltd. into the best-performing stock among the world’s toymakers this year.
The demand for action figures depicting the crime-fighting reptiles who live in New York City sewers rose about sixfold in the first 11 months of this year from the same period in 2012, spurred by the debut of the new Ninja Turtles show on the Nickelodeon network, according to data compiled by NPD Group Inc. Viacom owns the rights to the brand, while Playmates is the master toy licensee.