Megan McArdle, Columnist

Why I Try Not to Write Bad Reviews

Why snark doesn't pay.
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Last week, Gawker editor Tom Scocca published an essay pushing back against the pushback against snark. The real problem, he argued, was "smarm":

Malcolm Gladwell responded this week, which sent the Internet into another frenzy of denunciation and counter-denunciation. Which has gotten me thinking about the decision I made a few years back to avoid writing bad reviews.