Intel Puts Logo Inside of Barcelona Shirt to Be Seen After Goals
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When Lionel Messi or his FC Barcelona teammates lift their shirts after scoring a goal, soccer fans will see Intel Corp.’s logo under a sponsorship that puts its logo on the inside of the team’s jerseys.
Intel, the world’s largest maker of semiconductors, agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga, Intel vice president of sponsorships David Haroldsen said. The company’s current advertising slogan is “Look inside.”