Hailo, the Uber of Europe, Plans to Let Drivers Register in Any City

Sir Richard Branson, an investor in Hailo, in London on Sept. 24, 2013. The company has launched in more than a dozen0xA0cities worldwide and recruited 42,000 drivers to the service. Photographer: d: David Parry/PA Wire via AP Photo
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Uber is winning the race to roll out its car-booking service globally, with tires on the roads in 62 cities. But Hailo, one of the most popular apps after Uber for waving down taxis with your smartphone, has a plan to quickly expand its footprint.

Hailo is working on a program that will allow people to sign up to drive for the service in places where the company doesn't formally operate, CEO Jay Bregman said in an interview. The new initiative, called Hailo Anywhere, is expected to debut early next year, he said. While the number of cabs outside Hailo's main cities will be lower, users shouldn't otherwise notice a difference.