Twitter Adds Advertising Tool to Target TV Conversations
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Twitter Inc. added a tool for advertisers that will let them target users who are posting about television shows, seeking to capitalize on the way people use its microblogging service.
The feature will allow networks and consumer brands to promote tweets to users discussing specific shows, even if the advertiser isn’t running a spot in the TV program, the company said today in a blog post. The program has started in the U.K. and U.S. and will come soon to Brazil, Canada, France and Spain.