Big Investors and the Young Nudge Morgan Stanley Toward Sustainable Investing

ImpactIQ.org — Some of the biggest names in institutional finance are starting to bank on sustainability.

Morgan Stanley this month announced a five-year goal of $10 billion in client assets for its “investing with impact” program, which offers investors a range of products targeting social responsibility and environmental sustainability. The company also said it would put $1 billion of its own money toward a "sustainable communities" initiative to preserve affordable housing that is at risk of becoming either too run-down or too expensive.