Pursuits
Under Armour Buying MapMyFitness in $150 Million Deal
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Under Armour Inc. agreed to buy MapMyFitness Inc. for $150 million as the maker of athletic apparel looks to compete with Nike Inc. in offering fitness buffs a way to measure their training and performance online.
MapMyFitness, founded in 2007, designs applications that allow athletes to record and share their workouts using global-positioning technology, according to a statement from Under Armour. Closely held MapMyFitness has about 20 million registered users worldwide, who can measure their training on more than 400 devices, sensors and wearables.