Comcast Said to Sell Movies Through Its Cable Service

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Comcast Corp. plans to begin selling movies over its cable service before the end of the year, opening up a new way for the pay-TV provider and Hollywood studios to make money, a person familiar with the matter said.

Film sales would add to Comcast’s on-demand service, which currently lets viewers rent movies, not own them, according to the person, who asked not to be named because the plan is private. Comcast, the largest U.S. pay-TV provider, is working with all the major studios, including 21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and its own Universal Pictures, the person said.