Facebook Holds Line on Balance of Ads in Bet on User Experience
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Facebook Inc. has decided not to push the limits of how many online advertisements people can tolerate.
The world’s largest social-networking company said this week that it doesn’t plan to increase the balance of ads that it shows to users in their news feeds, the main hub for content on its services. Facebook said ads took up 5 percent of the posts in news feeds in the second quarter and have risen only modestly since then. That amounts to about one ad for every 20 photos, status updates or other posts.