Apple Expands China Business, Moving Beyond Big Cities
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Apple Inc. Chief Executive Officer Tim Cook is working to broaden the company’s distribution in China as a way to reignite growth after the iPhone maker reported its first decline in annual profit in at least a decade.
Cook said Apple is expanding how it sells the iPhone and iPad tablet in China, focusing on areas outside the country’s largest cities. The Cupertino, California-based company is adding more outlets besides Apple stores to sell its devices, and the iPhone is now available in 50 percent more stores in the country than last year, he said on a conference call this week.