Marchionne Speeds Up Jeep Push in China as Fiat Falls Flat: Cars
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Fiat SpA Chief Executive Officer Sergio Marchionne is turning to Chrysler Group LLC’s Jeep brand in a bid to rescue a stalled entry into China’s car market.
In its third attempt in 15 years to gain a foothold in the country, Fiat is finalizing a deal with local partner Guangzhou Automobile Group Co. to make the Jeep Cherokee sport-utility vehicle in China, three people familiar with the matter said. The SUV could hit showrooms in 2015, said one of the people, who asked not to be identified because the talks are private.