CVSL Said to Offer $268 Million to Acquire Direct Seller Blyth

CVSL Inc., a direct-selling company run by Mary Kay Inc.’s former chairman, has offered to buy Blyth Inc. for about $268 million, two people with knowledge of the matter said.

CVSL offered to pay $16.75 a share for Blyth, which sells candles, fragrances and ViSalus weight-loss products, said the people, who asked not to be identified because the information is private. The offer, which was extended last week in a letter to Blyth, could be made public by CVSL as soon as today, one of the people said. Blyth rose 21 percent to close at $15.50 yesterday, giving it a market value of $248.2 million.