Daimler CEO Strategy Vindicated as Buyers Snatch Up New Cars
This article is for subscribers only.
Daimler AG forecast fourth-quarter operating profit will advance as customers snatch up the Mercedes-Benz CLA coupe, E-Class sedan and flagship S-Class, an indication Chief Executive Officer Dieter Zetsche’s strategy to roll out new models to boost earnings is gaining traction.
Just eight months ago, Zetsche received a new contract of only three years, instead of the usual five, after investors and labor leaders pushed for a shorter extension on concerns Daimler wasn’t progressing in efforts to increase profit.