Yahoo’s Forecast Trails Estimates as Google Takes Market Share

Lock
This article is for subscribers only.

Yahoo! Inc.’s gains from its stake in China’s Alibaba Group Holding Ltd. aren’t enough to mask the slumping advertising business as Google Inc. and Facebook Inc. take market share.

Yahoo forecast fourth-quarter sales, excluding revenue passed to partner sites, of $1.18 billion to $1.22 billion in a presentation yesterday. Analysts on average had been expecting revenue of $1.25 billion, according to data compiled by Bloomberg.