ZTE Seeks to Become Global Top Three Handset Company by 2016
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ZTE Corp., the third-largest smartphone vendor in China, plans to be in world’s top three handset companies in three years as it increases investment in products, branding and distribution channels, Executive Vice President He Shiyou said.
ZTE, which became one of the world’s top 10 smartphone vendors by selling handsets for less than $100, is looking to costlier devices for sales growth. The company plans to get 60 percent of total income from mid-and high-end phones, priced at more than 1,500 yuan ($245), within three years, He said in an interview in Taipei yesterday.