Intel Introduces New Chips Aimed at Web-Connected Devices

Intel Corp. (INTC), seeking to expand into new areas as its main personal-computer business shrinks, introduced products aimed at connecting everything from industrial equipment to household appliances.

The world’s largest chipmaker is rolling out versions of its Atom processors that will work in a broader range of temperatures and provide integrated security, Ton Steenman, an Intel vice president, said at a company briefing in San Francisco today. Intel is also providing new software via its Wind River and McAfee units and will offer chips from its low-power Quark range, he said.

Intel is trying to find new outlets for its technology to reduce its dependence on a PC market that is on course to decline for the second straight year in 2013. Like other chip companies, Intel is aiming to cash in on a rush to bring Internet connectivity, remote monitoring and control to everything from power plants to household-utility meters.

Intel’s new offerings will enable the company to get its chips into “billions of devices that we’ve never been in before,” Steenman said.

While the chip industry is competing for a spot in new devices that are coming to market, it’s equally important to add technology into machinery that’s already in use and won’t be replaced any time soon, Steenman said. Intel’s ability to produce chips that support everything from the most powerful server computers down to handheld devices gives it a unique ability to do this, he said.

Intel, based in Santa Clara, California, declined 1.5 percent to $22.48 at the close in New York, leaving the shares up 9 percent so far this year.

To contact the reporter on this story: Ian King in San Francisco at ianking@bloomberg.net

To contact the editor responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net

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