DoCoMo Loses Most Users Ever as IPhone Fails to Halt Slide
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NTT DoCoMo Inc., Japan’s largest mobile phone carrier, lost the most subscribers on record even after adding Apple Inc. iPhones to its lineup as it attempts to regain market share from SoftBank Corp. and KDDI Corp.
DoCoMo lost 66,800 net users in September, the company said in an e-mail today. SoftBank added 270,700 and KDDI 232,700 users, according to the carriers. DoCoMo’s share of mobile users slumped to 46 percent in September, compared with 52 percent in 2008, as first SoftBank Corp. and then KDDI Corp. won Japanese consumers with Apple handsets.