Lamborghini Signals Luxury Shift From China to U.S., Japan: Cars

After years of profiting from China’s appetite for high-priced toys, makers of hyper-luxury cars are shifting their focus back to more traditional markets such as the U.S. and Japan.

“The U.S. is really getting back on track and getting more important for us,” Lamborghini SpA Chief Executive Officer Stephan Winkelmann said in an interview in Tokyo. In China, “there is a slowdown in high-end luxury,” he said.