Mattel Tops Holiday Toy List With Latest Disney Doll
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Mattel Inc., the world’s largest toymaker, placed the most items on an annual industry list that tries to predict the hottest gifts for the holiday season.
The company, based in El Segundo, California, has three items on the Toy Insider’s Hot 20 list, including “Sofia the First Talking Sofia and Animal Friends” that retails for about $40. Sofia is the main character in “Sofia the First,” the animated series on Walt Disney Co.’s Disney Junior network that draws on the entertainment’s company’s Disney Princess brand.