Amazon Unveils Faster Kindle Fires to Take On Apple

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Amazon.com Inc. unveiled its third generation of Kindle Fire tablets and boosted their prices, as the world’s biggest e-commerce company seeks to set itself apart in an increasingly crowded market.

The new Kindle Fire HDX costs $229 to $479 and comes in two display sizes, 7-inch and 8.9-inch, Amazon said in a statement today. While the prices are lower than Apple Inc.’s latest iPads and iPad minis, which start at $329, they are more expensive than the older Kindle Fire HD that started at $199. The HDX tablets have higher-resolution screens, faster processors, weigh less than their predecessors, and have 4G wireless capability.