McDonald’s Luring Starbucks Crowd With Pumpkin Lattes
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McDonald’s Corp. is adding pumpkin-spice lattes to lure the Starbucks crowd and boost traffic.
McDonald’s, the world’s largest restaurant chain, has been introducing pricier items such as chicken wings, McWraps and steak breakfast sandwiches to maintain profitability in the face of higher labor, occupancy and operating costs. At the same time, the company is expanding its value menu to draw bargain-seeking diners.