Pursuits
Scuba-Diving Thugs Poised for $1 Billion in ‘Grand Theft V’
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“Grand Theft Auto V,” the video game featuring gangsters swimming with sharks, is forecast to generate $1 billion in sales in one month, four times the amount Take-Two Interactive Software Inc. spent to make it.
The title, five years in the making, cost as much as $250 million to develop and market, according to Sterne Agee & Leach Inc. It hit stores today and may top the $900 million debut of its record-setting predecessor, estimates Colin Sebastian, an analyst with Robert W. Baird & Co.