DoCoMo Ends IPhone Holdout to Win Back SoftBank Customers
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NTT DoCoMo Inc. agreed to offer Apple Inc.’s latest iPhones as Japan’s largest mobile carrier seeks to reverse market-share losses to smaller rivals.
Two new smartphones, including a cheaper version in bright colors and an updated high-end device, will go on sale Sept. 20 for the Japanese carrier’s network, Tokyo-based DoCoMo said in a statement. Apple debuted the 5C and 5S iPhones at an event at its Cupertino, California, headquarters.