Pursuits
Toys ‘R’ Us Antes Up in Kid-Tablet Battle With New Tabeo
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Toys “R” Us Inc., the struggling retailer, is making a bigger bet on kid-focused tablets as Amazon.com Inc. and Samsung Electronics Co. target families.
The world’s largest toy chain will release the second version of its tabeo tablet early next month, Richard Barry, the retailer’s chief marketing officer, said in an interview. The first edition, built on Google Inc.’s Android operating system, sold out last year, so the company has boosted production and marketing for the tabeo e2, he said, while declining to give specific sales figures.