The company is discussing working with Huan Technology Ltd. to develop a set-top box or a chip for use in smart TVs, the people said, asking to not be identified because the discussions are private. Huan Technology is a joint venture between Sichuan Changhong Electric Co. and TCL Multimedia Technology Holdings. (1070) TCL is the third-largest flat-panel TV maker in the world by revenue share, researcher DisplaySearch said in June.
Baidu is expanding its online video business to boost its share of a market that consultant IResearch estimates may generate 16.2 billion yuan ($2.6 billion) in revenue next year. The U.S.-listed company is competing for users with Alibaba Group Holding Ltd., China’s largest e-commerce company, which said in July it had designed a smart TV operating system and set-top box.
Baidu, based in Beijing, declined to comment in an e-mailed statement. He Dan, a spokeswoman for Guangzhou-based Huan Technology, declined to comment.
The company last week agreed to buy a 59 percent stake in e-commerce website operator Nuomi Holdings Inc. for about $160 million.
Baidu also bought Internet video business PPStream Inc. in June for $370 million and has been combining it with IQiyi.com, which it acquired last year, to create China’s largest online video platform.
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