Wimbledon Signs Licensing Agreement With Babolat Tennis Rackets

Wimbledon reached an agreement with Babolat to have the French company become the official supplier of tennis rackets, bags and accessories for the grasscourt Grand Slam championship.

The agreement will begin Jan. 1, the two parties said in a joint statement without disclosing terms. Babolat is currently the official shoe supplier for Wimbledon.

“We are delighted to be extending our relationship with Babolat from shoes to rackets and bags,” Mick Desmond, commercial director of the All England Lawn Tennis Club, said in a statement. “We have been impressed by the care and attention that Babolat has paid to all aspects of product development and design and we look forward to working with the team from Babolat well into the future.”

Babolat, a family-owned company that began in 1875, is also the official supplier of rackets, balls and accessories to the French Open. Rafael Nadal, a 12-time Grand Slam winner from Spain, and former major champions Li Na of China and Sam Stosur of Australia use the company’s rackets and strings.

To contact the reporter on this story: Bob Bensch in London at bbensch@bloomberg.net.

To contact the editor responsible for this story: Christopher Elser at celser@bloomberg.net.

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