ANA Picks Vanilla for New Japan Budget Flier From 200 Names
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After spending a month and a half sifting through 200 names for its new budget airline, Japan’s ANA Holdings Inc. decided on the plainest one: Vanilla Air.
“Vanilla is loved by everyone in the world,” Tomonori Ishii, president of the new airline based at Narita Airport, Japan, told reporters in Tokyo today. “The smell of vanilla makes people relaxed.”