Dallas Is Most Valuable NFL Team at $2.3 Billion on Forbes List

The Dallas Cowboys topped Forbes magazine’s list of National Football League teams for the seventh straight year with a value of $2.3 billion, a 10 percent rise from 2012.

The New England Patriots were second at $1.8 billion, followed by the Washington Redskins, who were valued at $1.7 billion. The New York Giants at $1.6 billion and the Houston Texans at $1.5 billion rounded out the top five, with the New York Jets next at $1.4 billion.

The 32 teams are worth an average of $1.17 billion, making the NFL the most lucrative sports league in the world, the magazine said. The world’s top 20 soccer teams have an average value of $968 million, followed by Major League Baseball’s 30 teams at $744 million. The National Basketball Association’s 30 teams are next at an average value of $509 million, with the National Hockey League at $282 million per team.

The average value of an NFL team increased 5 percent during the period, fueled by a 3.6 percent rise to $286 million from $276 million in 2011 in league revenue per team.

The Super Bowl champion Baltimore Ravens ranked ninth on the Forbes NFL list at $1.2 billion, while the four least-valuable teams were the St. Louis Rams, $875 million; Buffalo Bills, $870 million; Jacksonville Jaguars, $840 million, and Oakland Raiders, $825 million.

Profitability increased to an average of $44 million in 2012, 7 percent more than the previous year, Forbes said. The Detroit Lions were the only team to post an operating loss, $3.5 million, the fourth consecutive season they lost money. The league had an operating margin of 15.4 percent.

The NFL franchises are worth more than teams in other sports because of television deals, state-of-the-art stadiums and hard salary caps for players, the magazine said. Additional future revenue will come from technology-driven sources and fantasy football, Forbes said.

Rank/Team               Value   1-Yr        Revenue  Operating
                         ($m)   Change (%)  ($m)     Income ($m)
================================================================
1 Dallas Cowboys         2,300      10        539       250.7
2 New England Patriots   1,800      10        408       139.2
3 Washington Redskins    1,700      6         381       104.3
4 New York Giants        1,550      6         338       64.4
5 Houston Texans         1,450      11        320       81.5
6 New York Jets          1,380      7         321       52.8
7 Philadelphia Eagles    1,314      4         306       47.8
8 Chicago Bears          1,252      5         298       63.2
9 Baltimore Ravens       1,227      6         292       48.3
10 San Francisco 49ers   1,224      4         255       10.2
11 Indianapolis Colts    1,200      4         276       65.0
12 Green Bay Packers     1,183      2         282       54.3
13 Denver Broncos        1,161      3         283       31.7
14 Pittsburgh Steelers   1,118      2         266       28.3
15 Seattle Seahawks      1,081      4         270       28.2
16 Miami Dolphins        1,074      1         268       24.8
17 Tampa Bay Buccaneers  1,067      3         267       2.2
18 Carolina Panthers     1,057      1         271       28.9
19 Tennessee Titans      1,055      4         270       40.0
20 Kansas City Chiefs    1,009      0         245       15.0
21 Minnesota Vikings     1,007      3         234       28.0
22 Cleveland Browns      1,005      2         264       17.1
23 New Orleans Saints    1,004      3         276       22.2
24 Arizona Cardinals     961        4         253       9.7
25 San Diego Chargers    949        1         250       30.4
26 Atlanta Falcons       933        11        252       18.5
27 Cincinnati Bengals    924        6         250       37.3
28 Detroit Lions         900        5         248       -3.5
29 St. Louis Rams        875        12        239       21.1
30 Buffalo Bills         870        8         256       12.6
31 Jacksonville Jaguars  840        9         260       15.5
32 Oakland Raiders       825        5         229       19.1

To contact the reporter on this story: Nancy Kercheval in Washington at nkercheval@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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