Kellogg CEO Challenged on Rain Forest Harm on Earnings Call

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Kellogg Co. Chief Executive Officer John Bryant found himself ear-to-ear with a shareholder activist on yesterday’s earnings conference call.

Lucia von Reusner, who works for Boston-based Green Century Capital Management Inc., wanted to know what the world’s largest cereal-maker planned to do about allegations that a China partner, Wilmar International Ltd., has contributed to the destruction of rain forests.