Guardian Media Returns to Profit Going Against the Grain on Ads
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Guardian Media Group Plc, which owns the U.K.’s Guardian and Observer newspapers, returned to a full-year profit as a 29 percent increase in digital revenue helped offset declining newspaper circulation.
As competitors such as News Corp.-owned The Times of London have opted to restrict access to online content through a paywall, Guardian Media has focused on what it’s dubbed an open journalism advertising campaign, drawing eyes to its website by encouraging exchanges between reporters and readers.