Hulu’s Owners Call Off Auction, Plan to Invest $750 Million

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Hulu LLC owners Walt Disney Co., Comcast Corp.’s NBCUniversal and Rupert Murdoch’s 21st Century Fox Inc. called off their sale of the video-streaming service and will instead invest $750 million in the company.

The decision ends an auction that attracted bids from suitors including DirecTV, Time Warner Cable Inc., and Peter Chernin with AT&T Inc., people with knowledge of the matter said. The owners announced their decision in a statement today.