CocoPPa App Maker Considers New Languages to Spur Downloads

United Inc. (2497), a Japanese maker of mobile applications whose shares have surged 23-fold this year, may add languages to boost downloads of its CocoPPa app, which lets users customize the home screens on their smartphones.

United may add Spanish and Portuguese versions of the software as the company aims to increase downloads to 30 million by March 31 from 10 million so far, Hiroki Teshima, a director in charge of the app, said in an interview yesterday in Tokyo. The shares rose 5.3 percent, erasing earlier losses, to close at a record 5,100 yen in Tokyo trading today.

CocoPPa, which provides access to shortcut icons for apps and wallpapers submitted by other users, is already available in English, Japanese, Chinese and Korean. United is considering ways to monetize the app and studying how Google Inc. (GOOG)’s YouTube generates revenue through official channels and advertising, Teshima said.

“We want to focus our efforts on working with other parties” as the app gains recognition, he said.

Introduced in July 2012, CocoPPa targets young female users and offers about 200,000 icons and wallpapers for free, according to United. Users can replace existing app icons with shortcuts featuring designs such as hearts and flowers in various colors.

The app has users in 150 countries and has gotten 86 percent of its downloads from overseas, United said June 24.

United is the best performer among 182 stocks in the Tokyo Stock Exchange’s Mothers section this year. D.A. Consortium Inc. (4281), which owns 45.5 percent of United, gained 3.5 percent today and has more than tripled this year.

To contact the reporter on this story: Naoko Fujimura in Tokyo at nfujimura@bloomberg.net

To contact the editor responsible for this story: Robert Fenner at rfenner@bloomberg.net

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