Pot Bellies Transform $2,000 Suits With India Expanding

A few months ago, Corneliani SpA, an Italian maker of svelte $2,000 suits, noticed it was losing some business in India. Then it realized why: It wasn’t catering to overweight customers, especially those with pot bellies.

So, in April, it began a made-to-measure service that includes options for shoppers seeking “odd”-sized suits, overcoats or trousers, said Prem Dewan, who oversees Indian retail operations. Businessmen, celebrities and politicians have come calling.