Wal-Mart Follows Others Dropping Paula Deen Lines

Wal-Mart Stores Inc. (WMT), the world’s largest retailer, said it will cut ties with Paula Deen, making it at least the third business to sever connections with the celebrity chef after she admitted using racial remarks.

Wal-Mart said in a statement on its website that it will not place new orders with Paula Deen Enterprises beyond what it has committed for any of Deen’s products, which include southern-themed cookware, place settings and floral aprons.

In addition to Smithfield Foods, the world’s largest hog producer, the Food Network, part of Scripps Networks Interactive Inc. (SNI), said last week it will sever ties with the chef. The star of “Paula’s Home Cooking” and “Paula’s Best Dishes” became embroiled in controversy when she said in court documents made public last week that she has used a derogatory term for black people.

The cooking show personality has since made a series of YouTube apologies and made a tearful appearance on NBC’s “Today” show with Matt Lauer this morning.

To contact the reporter on this story: Lauren S Murphy in Toronto at lmurphy48@bloomberg.net

To contact the editor responsible for this story: Cecile Daurat at cdaurat@bloomberg.net

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