Goldman Sachs Invests $100 Million in APT Cloud-Data Business
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Applied Predictive Technologies, a maker of cloud-based data-analysis software, received a $100 million investment from Goldman Sachs Group Inc. to expand internationally and enhance its tools for predicting trends.
The investment is the largest since Arlington, Virginia-based APT was founded 14 years ago. The company, which counts Wal-Mart Stores Inc. and McDonald’s Corp. among its customers, uses data analysis to measure the effect of advertising, pricing and other initiatives on company profitability. With the new funding, APT plans to open an office in Japan and take on more clients, said Chief Executive Officer Anthony Bruce.