Pandora Says 2.5 Million Using Service in Cars; Shares Gain
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Pandora Media Inc., the biggest online radio service, said the number of U.S. listeners in cars topped 2.5 million, a milestone in efforts to win customers from traditional stations. The stock rose the most since March 8.
Listeners obtain the service from 23 auto brands and eight car-stereo makers, Oakland, California-based Pandora said today in an e-mailed statement. This year, Pandora will become available in more than 100 models, Chief Marketing Officer Simon Fleming-Wood said.