HTC Said to Hire Robert Downey Jr. to Promote Smartphones
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HTC Corp. has enlisted actor Robert Downey Jr. to promote the Taiwanese company’s smartphone brand in a two-year global marketing deal worth about $12 million, said two people with knowledge of the plans.
Downey, who starred as Iron Man and Sherlock Holmes in hit movies, will have final say over creative elements, said the people, who asked not to be identified because the plans aren’t public. The maker of the HTC One handset will probably feature Downey in television, print and billboard advertisements, the people said, Bloomberg.com’s Global Tech blog reported today.