The Social Responsibility of Business Is to Save the Planet

Businesses need focus only on increaing their profits, as long as they stay "within the rules of the game, which is to say, engage in open and free competition without deception or fraud," wrote Milton Friedman in his iconic Sept. 13, 1970, New York Times Magazine essay, “The Social Responsibility of Business Is to Increase Its Profits.”

Darn it if the game doesn’t keep changing, though, expanding "open and free competition," if not deception and fraud, to now include the big brands’ ongoing social responsibility beauty contest.