Accenture Sues Deloitte Over `High Performance' Trademark

Accenture LLP (ACN) sued rival consulting company Deloitte LLC for infringing the trademarked “High performance. Delivered” slogan Accenture uses in marketing.

Accenture has used the slogan in its advertising since 2003 and spends more than $50 million a year on marketing that uses it, the Chicago-based company said in a complaint filed today in Manhattan federal court. It claims Deloitte recently began an advertising campaign built around the phrase “High performance. Amplified.”

“Defendant was not content to just use a confusingly similar trademark,” Accenture said in its complaint. “Defendant copied the overall structure as well as the look and feel of Accenture’s well-known trademark.”

Jonathan Gandal, a spokesman for New York-based Deloitte, didn’t immediately return a call seeking comment on the suit.

A second plaintiff is Accenture Global Services Ltd., which owns the trademark and licenses it to Accenture LLP.

The case is Accenture Global Services Ltd. v. Deloitte LLP, 13-4188, U.S. District Court, Southern District of New York (Manhattan).

To contact the reporter on this story: Don Jeffrey in New York at djeffrey1@bloomberg.net

To contact the editor responsible for this story: Michael Hytha at mhytha@bloomberg.net

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