Netflix Deal With DreamWorks Shows Shift in Distribution
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Netflix Inc.’s deal to obtain original programming from DreamWorks Animation SKG signals the rising power of alternatives to major networks and studios for the distribution of movies and television shows, according to executives and investors in the media industry.
“The answers to Hollywood’s problems are not going to come from Hollywood,” Beth Comstock, chief marketing officer at General Electric Co., said at the Bloomberg Next Big Thing Summit in Half Moon Bay, California.