Case Backs Clothing Startup That Sells Through Facebook
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Revolution LLC, run by America Online Inc. co-founder Steve Case, is investing in an e-commerce kids’ clothing startup that does the majority of its sales through Facebook Inc.
Lolly Wolly Doodle Inc., based in Lexington, North Carolina, generates 60 percent of revenue through the world’s largest social network -- a method that allows personal interaction with buyers, who order products through postings and messages.