Modi to Manage Election Campaign of India’s Main Opposition BJP

Photographer: Arvind Yadav/Hindustan Times via Getty Images

Bharatiya Janata Party workers and supporters of Narendra Modi celebrate after Modi's anointment as BJP campaign chief for the 2014 elections, at BJP Headquarters on June 9, 2013 in New Delhi. Close

Bharatiya Janata Party workers and supporters of Narendra Modi celebrate after Modi's... Read More

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Photographer: Arvind Yadav/Hindustan Times via Getty Images

Bharatiya Janata Party workers and supporters of Narendra Modi celebrate after Modi's anointment as BJP campaign chief for the 2014 elections, at BJP Headquarters on June 9, 2013 in New Delhi.

Narendra Modi will manage the Bharatiya Janata Party’s campaign for Indian general elections due in less than a year, bolstering his chances of becoming the prime ministerial candidate of nation’s main opposition group.

Modi, 62 and the chief minister of the western state of Gujarat, was appointed the BJP’s election panel chief “keeping in mind the challenge of the 2014 elections and to achieve victory in the polls,” party President Rajnath Singh told reporters yesterday after a two-day meeting of the group’s national executive committee in Goa.

Singh put Modi on the party’s highest decision-making body in March after his third consecutive election victory in Gujarat had made him a favorite among BJP workers. Celebrations yesterday were scaled down as key party leaders, including former Deputy Prime Minister Lal Krishna Advani, stayed away from the meeting citing ill health.

“The way he is being elevated and party cadres are rallying around him, it is now clear that Modi will be the prime ministerial candidate of the BJP,” said N. Bhaskara Rao, chairman of the New Delhi-based Centre for Media Studies. “Still, he needs to keep leaders of his party and allies together.”

The decision sets up Modi for an electoral showdown with Rahul Gandhi, scion of the Nehru-Gandhi family, who will lead the Indian National Congress into the elections, due by May 2014. Gandhi, 42 and son of the Congress President Sonia Gandhi and assassinated Prime Minister Rajiv Gandhi, was appointed as his party’s vice president in January. Neither party has yet to formally select its prime ministerial candidate.

Gujarat Growth

Prime Minister Manmohan Singh’s second term from 2009 has been marred by corruption scandals, including over awards of mobile-phone licenses in 2008 and coal assets that have triggered street protests. Gridlock in parliament as opposition parties led attacks on the government have stalled policies to further open Asia’s third-largest economy to foreign investment amid the slowest growth in a decade.

In contrast, Modi’s government in Gujarat has been hailed by investors including Tata Group’s former chairman Ratan Tata, and billionaire Mukesh Ambani, chairman of Reliance Industries Ltd. (RIL) Gujarat’s economy has grown an annual 10.2 percent on average over the last decade compared with 7.8 percent for the national economy. Under Modi, Gujarat has raised power generation capacity more than fivefold, while his government says it is the only state in India to have surplus electricity. Its success in improving health and education indicators has lagged behind other states.

‘Further Divide’

About 56 percent of city-dwelling Indians are against the Congress-led coalition getting another chance in power, CNN-IBN television channel reported last month, citing its survey in age group of 18 years or more. While 38 percent want Modi as the country’s next prime minister, only 14 percent favor Rahul Gandhi, according to the poll.

Still, some of the BJP’s allies are opposed to Modi being the party’s prime ministerial candidate. The leaders of the socialist Janata Dal (United), including Bihar chief minister Nitish Kumar, have expressed concern that the nomination of Modi may anger Muslims who accuse him of failing to stop riots that targeted their community in 2002. More than 1,000 people died in the violence, most of them Muslims.

The carnage, which left Modi barred from the U.S. and some European nations, followed the killing of Hindu activists in a train fire, a blaze for which Muslims were later found guilty.

Maya Kodnani, a former Modi aide, was jailed in August for her role in the murder of 97 people in a suburb of Ahmedabad, the biggest city in Gujarat.

The appointment of Modi will “further divide” the BJP as some leaders including Advani are opposed to his elevation, said B.G. Verghese, an analyst with the Center for Policy Research in New Delhi. It would also “weaken” the National Democratic Alliance, the opposition grouping, as leaders like Kumar are opposed to Modi’s prime ministerial candidature, he said.

To contact the reporters on this story: Bibhudatta Pradhan in New Delhi at bpradhan@bloomberg.net; Rajhkumar K Shaaw in Mumbai at rshaaw@bloomberg.net

To contact the editor responsible for this story: Arijit Ghosh at aghosh@bloomberg.net

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