Bayern Ousts Manchester United From Soccer Brand-Value Throne

Bayern Munich, which won the Champions League title four days ago, has ousted Manchester United from first place in brand value, according to a survey of the world’s top soccer teams.

Brand Finance Plc gave Bayern a brand valuation of 668 million euros ($860 million), up 8 percent from last year, the company said in an e-mailed statement, citing its annual report. Manchester United, which won a record 20 English league titles, fell to second place with a brand estimated at 650 million euros.