Apple Tax Grilling Becomes Cook’s Latest Testing Crisis
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Tim Cook’s tenure at the helm of Apple Inc. has been a crash course in crisis management.
In almost two years since Cook became chief executive officer, Apple has lurched from one reputation-threatening public-relations predicament to the next -- from criticism of its labor practices in China, to faulty mapping software that marred the release of the iPhone 5. Most recent case in point: Cook testified yesterday before Congress to defend Apple against allegations that it dodged $9 billion in taxes in 2012.